Australia’s Bonza touches down in Alice Springs
Australia’s fast-growing LCC Bonza commenced operations between Melbourne and Alice Springs on Tuesday 12 December, marking its arrival into Australia’s Red Centre and further expanding its operations in the Northern Territory. The 1,855-kilometre service will be maintained 2-weekly on Tuesdays and Saturdays with the 186-seat 737 MAX 8 aircraft. The carrier competes directly against the full-fare national airline Qantas which runs 4-weekly rotations on the route.
The new service was marked with much fanfare at Alice Springs Airport, including a cake with artworks from Indigenous Australians, telling the story of country, and capturing the spirit and connection between the land, sky, and people.
What they said
Tim Jordan, CEO of Bonza, said: “Adding Alice Springs to our map means we are taking another giant leap in our mission to make air travel accessible to the many, not the few. Territorians and Melburnians can discover all the contrasting wonders both cities have to offer as well as significantly boosting their respective tourism economies. The Northern Territory Government’s Territory Aviation Attraction Scheme was critical in attracting Bonza to the NT.”
Tony Edmondstone, CEO of operator Airport Development Group, said: “We are very pleased to welcome Bonza to Alice Springs and provide locals with more choice and connectivity to travel to the east coast through Melbourne. Creating a cake is a unique way to celebrate this significant milestone for Alice Springs Airport and also recognise the hard work that has gone into bringing more affordable flight options to residents of the Northern Territory.”
Bonza expands across Northern Territory
Bonza is the first LCC to serve Alice Springs since 2014 and brings over 39,000 seats to the region on an annual basis.
In a major boost for domestic tourism in the Northern Territory. Bozna has added flights from the Sunshine Coast to Darwin, along with its new Melbourne – Alice Spring service. This will further grow when the carrier introduced operations between the Gold Coast and Darwin on 18 March.
Once its expansion in the Territory is completed by mid-March, Bonza will have more than 116,000 seats per year to the state. The new routes are a result of the Northern Territory government’s Territory Aviation Attraction Scheme that aims to create more competition in the NT skies.
The airline’s debut in the Northern Territory marks its fifth state or territory in Australia.
Bonza targets underserved routes
Bonza is Australia’s newest and only independent LCC. Launched last year, its current route map includes three bases – Sunshine Cost, Gold Coast, and Melbourne – and 38 routes to 21 destinations with a focus on the unserved and underserved markets. It boasts a fleet of four 737 MAX 8 aircraft.
Bonza is the first airline globally to take an app first approach with the only place to book direct being through the carrier’s application.