New Route of the Day (15 November 2023): Beond between Munich and Malé
Premium leisure carrier Beond operated its first commercial flight on Wednesday 15 November between Munich and Malé in the Maldives, which includes a refuelling stop in Dubai DWC. The route is maintained by a premium-configured 44-seat A319 aircraft. The service will run 2-weekly on Wednesdays and Sundays. No other airline operates flights between the two cities. Passengers do not leave the aircraft during the quick refuelling stop in Dubai DWC.
What they said
Tero Taskila, CEO of Beond, said: “With our first revenue flight, Beond has arrived. We were delighted to welcome our first guests on board. The flight is the start of their adventure to the beautiful Maldives and represents the starting line of our vision to build Beond as a luxury travel brand. Beond seeks to redefine the skies, where luxury, comfort, and exclusivity are not just ideals, but realities experienced by every traveller.”
Beond aims for 60 destinations in five years
Based in the Maldives, Beond is a joint venture formed by the Emirati investment firm, Arabesque, and the Maldivian hospitality company, SIMDI Group. Currently operating with a single A319 jet, the carrier plans to add a 66-seat A321 aircraft shortly and is evaluating other members of the A320 family to join its fleet. It aims to grow to 32 planes within the next five years.
The premium leisure airline will expand its route network, with 2-weekly services between Malé and Riyadh in Saudi Arabia, as well as a 2-weekly rotation between the capital of the Maldives and Zurich, becoming operational this month. Beond is currently evaluating services to other destinations across Europe, the Middle East, and elsewhere in the Asia-Pacific region.
Beond is being marketed as the world’s first all-premium leisure carrier, differentiating itself from all-premium cabin airlines catering for business travellers. Beond aims to attract passengers flying for leisure, pleasure, as well as families.