The Billund Welcome Committee: More Than Just a Water Cannon Salute
Launching a new route shouldn’t be a leap of faith. In Billund, we provide a commercial head start by connecting your route to our network of 75+ travel agencies and mobilizing significant marketing funds.
While an airline operates the route, our mission is to activate the markets. Our support ecosystem is comprehensive, and here we are highlighting two of our most effective strategic levers.
Direct Access to the Danish Travel Trade
Our structured partnership with more than 75 Danish travel agencies provides you with an established and influential distribution network from day one. Instead of starting from scratch, your route is immediately introduced to the partners who handle a significant portion of the region’s bookings. Through years of collaboration, we have built the trust necessary to quickly mobilize market interest, secure seat allotments, and ensure a solid commercial foundation before the first takeoff.
Dedicated Inbound Marketing Funds
We put our money where our mouth is on the tourism front. Across 19 different routes for the upcoming season, we have catalyzed a massive 1.2 million EURO investment in marketing funds alongside our tourism partners. This includes marketing support of up to €134,000 in cash per new unserved route. Our direct investment is designed to act as a multiplier, unlocking larger contributions from the tourism industry and programs like West Denmark Connected. We take the lead, coordinate the efforts, and ensure our partners’ investments are maximized on campaigns for new routes. Our clear goal is to activate all available funds to drive future growth for our airlines.
Welcome to Billund
Think of us as the welcome committee that’s less about the handshakes and more about the hard work. We’re the team that genuinely gets excited by market share analysis and travel agency spreadsheets – the nerdy parts that ensure a new route launches to the sound of booking confirmations. Because we’re not satisfied until your load factors force you to add another frequency.
